Jon Klaff is a “digital native” marketer having focused primarily on digital channel programs for the past 17 years. He is currently the Head of Media Solutions, Brand Activation Team at Google/YouTube where he is responsible driving brand strategies for the Top 250 Brands in the US by ad spend. Mr. Klaff works across all sectors and has recently been engaged with such clients as Diageo, Carnival Cruise Lines, Dow Jones, Church & Dwight, Toys R Us and The Weather Channel to name a few.
Prior to joining Google/YouTube in late 2012, Mr. Klaff was the Chief Marketing Officer for Lot18, an online wine and gourmet food marketplace and was a strategic advisor to the North America CMO of Citibank. From 1998 – 2010, he worked at various digital ad agencies, notably Digitas and Razorfish. At Digitas Mr. Klaff led online customer acquisition and branding efforts for Ameriprise Financial as they were spinning off from American Express. At Razorfish, he ran the Capital One and Citibank accounts as well the NY Retail Group with such notable brands as Polo Ralph Lauren, Gilt Groupe, Staples, DSW and Victoria’s Secret.
After four years as an environmental engineer for the Environmental Protection Agency and Department of Energy, Mr. Klaff ventured to the Bay Area to join the fray during the Web 1.0 years in 1998. His notable engagements included supporting the integration efforts of Yahoo! and Broadcast.com, driving marketing communications for pre-IPO Netflix when they had just 500,000 subscribers and leading the Pixar Animation Studios marketing communications and online advertising efforts for Toy Story 2.
Mr. Klaff is a graduate of Dickinson College (PA) and is a native of Baltimore, MD. He now resides in Ridgewood, NJ with his wife Tara, two-year old son Benjamin and three year old “mini bulldog” Stella