jim louderback Jim Louderback | Discovery

As General Manager of Discovery Digital Networks, Discovery Communications’ web-native video arm, Jim Louderback guides strategy and operations across a portfolio of more than 110 original digital shows spanning popular online networks. In this role, he has managed the successful launch of two new digital networks, TestTube and Animalist, and has led the acquisition of DeFranco Creative. Under Louderback’s leadership, Discovery Digital Networks’ streams have increased 400% and new franchises, including DNews, have flourished.

Previously as CEO of Revision3, Louderback led the company through its acquisition by and integration with Discovery in 2012. Joining Revision3 in 2007, he guided the company to a 20x increase in viewers, adding 39 new distribution partners and winning numerous awards, including several Webby and Streamy Awards.

Prior to joining Revision3, Louderback spent 16 years in increasingly senior media and technology management roles – leading startups, growth businesses and turnarounds. During his tenure as Senior Vice President and Chief Content Officer for Ziff Davis Media’s Consumer group, he led content strategy and execution, transforming the company from a print publisher to an online-focused media company and serving as Editor in Chief of PC Magazine. Before his role at Ziff Davis, Louderback was a senior member of the launch team at cable network ZDTV, guiding its transformation to TechTV. He also has run editorial operations at special-interest newspapers and magazines.

Louderback has a Bachelor’s degree in Mathematics from the University of Vermont, as well as an MBA from the New York University Stern School of Business. He resides in San Francisco, California with his wife and son.

General Manager @ Discovery


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