The teams at Google and YouTube have been beefing up the set of tools for content creators and advertisers lately. More and more companies are looking to take to the digital streets and promote their video assets using the latest TrueView ad units. The enthusiasm is awesome, but there are some things new advertisers need to understand before jumping in.
In the first half of this TrueView Advertising Training Workshop, Manny Rivas will provide both positive benefits and negative aspects of UI features in action, B2B & B2C lead gen, direct response and branding case studies as well as speak on the integration and deprecation of video ads in traditional Adwords campaigns.
Attendees will leave this training with immediately actionable information including:
In the second half of this TrueView Advertising Training Workshop, Greg Jarboe will reveal new insights from the latest YouTube research and share new lessons learned from YouTube success stories about how real businesses have successfully used AdWords for video.