YouTube Strategies for Brands [Panel]

The explosive growth of YouTube presents opportunities for brands to reach massive audiences directly with their message without going through the traditional media channels of yesteryear.

This panel will explore how brands are capitalizing on the massive audiences on YouTube – what are the best methods to reach and connect with their target, how to grow their own communities and how brands choose when to collaborate and when and where to become publishers themselves.

Join Brendan Gahan, Jonathan Hunt of Vice, Christine Ngo of Pepsico, and Ross Everett and Jim Louderback of Discovery.

Location: Main Ballroom Date: July 25, 2014 Time: 3:25 pm - 4:15 pm Brendan-Gahan Brendan Gahan Christine Ngo Christine Ngo jim louderback Jim Louderback jonathan-hunt-vice Jonathan Hunt ross-everett Ross Everett
Summit: Nikko