Tim Pries – Executive Producer at Bonfire Labs – together with a team of video production experts will educate attendees on the complexities of video content development and the many moving parts that need to be considered: from ideation, to production, to the final deliverable – as a step by step process through the creation process.
Providing an initial view of the client experience at the onset of engagement, highlighting the importance of the Client Brief, Identifying Client Needs and understanding the client’s objectives.
Tim Pries, Executive Producer, Bonfire Labs
Interpreting a Client Brief and translating it into a Creative Approach and Creative Brief
John Stewart, Sr. Creative Director, Bonfire Labs
Breaking down the Creative Brief/Script, and estimating & creating it’s visual translation to the screen. The EP, Director, Line Producer and Creative Tech all contribute the conception of its overall production
Once the piece is shot, assuming it’s live action, the project then lands in the laps of Post Production which consists of but not limited to: editorial, motion graphics, animation and visual effects.
Audio is an integral part to the spot, ranging from VO record, Sound Design, Music (stock, custom stock, composed) and Mix. Often times this is a rushed aspect of the process, yet it is one of the key components that drives the piece.
The process of finishing for the web or for broadcast varies, yet there are still certain steps to be made to prepare and enhance the final spot for “air.”
Working with the team to evaluate rights, legal, acquisitions, contracts, negotiations and intellectual property. Union and Non-Union talent payments, etc.
Julie Petruzo, Senior Business Affairs Manager, GSP/Google